As more and more people use smartphones and mobile devices to manage their daily lives, associations need to adapt and offer mobile apps that cater to their members' needs. However, many associations make the mistake of focusing solely on event apps, which only serve a limited purpose and may not be enough to meet the evolving expectations of members.
Instead, associations should consider developing a comprehensive association-focused mobile app that can support a wide range of functions beyond just event management. For example, an association app can offer access to member resources, such as white papers, webinars, and other educational materials. It can also provide networking opportunities, allowing members to connect with each other and build relationships that can extend beyond events.
An association app can also help streamline administrative tasks, such as renewing memberships or updating personal information. By making it easier for members to manage their association-related tasks through their mobile devices, associations can improve member engagement and retention.
Another benefit of an association-focused mobile app is that it can offer a personalized experience for members. By collecting and analyzing data on members' behavior and preferences, associations can tailor the app's content and features to individual users, providing them with a more relevant and engaging experience.
Of course, developing a robust association-focused mobile app requires significant investment and planning. Associations need to consider factors such as app design, development, maintenance, and security. They also need to ensure that the app integrates seamlessly with their existing systems and platforms.
However, the benefits of a well-designed association-focused mobile app are clear. By providing members with a comprehensive and personalized mobile experience, associations can improve member satisfaction, engagement, and retention, ultimately helping to achieve their goals and objectives. In part two of this series, we'll explore some best practices for developing an association-focused mobile app that delivers value to both associations and their members.
To learn more about how HLT Mastery can help you develop a right-fit mobile app solution, reach out to our team today.Learn More